Conceptualization, realization and supporting of the Osborne charity tour “Tour del
Toro”.

Task
The campaign “Art Bulls for Charity” was created to mark the 50th birthday of the
Osborne bull. In the United States “Art Bulls for Charity” and celebrities supported the
charity “Share our Strength”. The aim is to adapt the campaign with the same
success for Germany.

Realization
Concept and realisation of “Tour del Toro” through Germany: the Osborne bull visits
four cities; celebrities design the bull individually for a good cause.

Result
Public Relations managed to win over German celebrities Daniel Brühl, Bettina
Zimmermann, Moritz Bleibtreu and Hannes Jaenicke. The “Tour del Toro” generated
24m newspaper and popular magazine contacts; additionally there were 81m page
impressions and approx. 5m viewers.