Development and realization of a communicative campaign aimimg at an increased awareness of the services that BMW ConnectedDrive offers.

Task
Consultation on and the development and implementation of communication
measures to raise awareness of BMW ConnectedDrive during the 2007 Frankfurt Motor Show, the 2008 Geneva Motor Show, Cebit 2008 and beyond.

Measures
Positioning of BMW ConnectedDrive as an umbrella term for online, assistance and service systems in the car; systematic issue management in newspapers, popular magazines and professional journals, highlighting the benefits of BMW ConnectedDrive for drivers.

Result
Saturation media coverage including newspaper articles, TV reports and online presence as well as coverage in business and trade journals.