core competences
Public Relations
At serviceplan Public Relations, public relations embraces the following subdisciplines:
_ Brand and product PR
_ Corporate Branding
_ Corporate communications
_ Financial communications
_ Internal communications
_ Change communications
_ Theme management
_ Personality profiling
_ Online-PR
_ Crisis management
_ Public Affairs
_ Guerilla PR
_ Coaching und training
Brand Relations
What do you really want? Waste paper or a readable magazine?
serviceplan Public Relations develops and produces customer and
in-house magazines, image brochures and business reports
that really are read – from the complete editorial concept all the way
to professional magazine design and technical production, including
printing and logistics.
serviceplan Public Relations offers advice and support in the following areas:
_ Magazine development and production
_ Corporate reporting concepts
_ Business report analysis, development and optimization
_ Book editing
_ Sourcing of authors
_ e-Publishing
Online Relations
PR via the world wide web is governed by different rules and requires
new technologies to match the dynamic evolution of this platform.
serviceplan Public Relations draws on many years’ experience of this communications channel – whose impact is frequently underrated –
and has developed tools and processes for designing measurable target-led communications.
_ No-win no-fee online PR
_ Weblogs
_ Web leader relationship
_ Fansite relations
_ Affiliate site development
_ Evaluation / net screening